Your homepage is an important page of your website
Your Homepage is where visitors get their first impressions. An excellent homepage will encourage them to stay on your site, guide them towards your content, reinforce your company's branding and more.
Find a catchy Headline
Make sure anyone who visits your site understands what it’s about without having to do a lot of reading. To do that, the visible section of your homepage (above the fold) needs to be simple and straightforward. For example, use pictures of your work, screenshots of your app, a short and catchy hook.
The Banner or Big Picture building blocks are good choices for that.
Encourage the action
Add one, and only one, call-to-action on your homepage. Your homepage is the page that gets the most visitors.
It's good practice to try to engage with your visitors on the homepage: Contact Us, Subscribe to Get More Information, Check the Catalog, etc.
Add features and content
You can put more content in the intermediate section of your homepage (one or two scrolls down from the visible section), but try to keep your paragraphs easy to read and avoid 'walls of text'.
For example, use photos to help break up large areas of text by altering Text-Image and Image-Text blocks. Or if you prefer to use icons, use the Features or Feature Grid blocks.
Display social proof
Below your main banner or call-to-action, it's a good practice to put social proofs about your products or services; customer quotes, videos, photos of your products in actions, twitter quotes, etc.
You have a lot of choices for that: the References, Quotes Slider, Twitter Scroller,...